Challenge one : the fruits of development the industry lags behind the bearing industry achieved in recent years (including the total economy , manufacturing, quality and other aspects ) should be affirmed, but the same period in the machinery industry , especially the development of the bearing industry host services industry faster, to high-precision , high-performance , high- reliability, high value-added development, and as a host supporting the bearing but lagging development , it is not suited. Such as bearings, several speed trains , buses currently 160 kilometers per hour and above all with the bearing ; cars bearing most of the major parts used ; metallurgical and mining machinery , especially the introduction of foreign equipment bearing the required majority ; particular machine for precision machine tools , CNC machine tools and other supporting bearings are also most ; appliances, air conditioners bearings supporting the majority ( about 80% ) . As the bearing industry lags behind , unable to meet the needs of host supporting and leading the number of bearing substantial annual increase. Challenge 2 : Review seize the Chinese market multinationals accelerate China's bearing industry to attract foreign investment , the introduction of joint venture companies with multinational bearing process , bearing the ambitious multinational companies to seize the Chinese market strategy can be summarized as follows: → holding → owned joint venture , in which northwest bearing plant bearing areas is a good example . And specifically the world 's top ten ( or eight ) bearing multinational strategic plan in the Chinese market are : --- intensify in China joint ventures, wholly-owned factories and expanding production scale, speed up the implementation of personnel policies and localized , so China's bearing industry makes the existing comparative advantage no longer exist, the situation is more intense competition . --- Seize the Chinese market after some experience , considering its development strategy , and the gradual deepening of China 's bearing industry to the core layer , looking for partners. In order to meet the needs of the Chinese market , and some are still to establish a research and development center of a class of institutions , while building a large network of offices and perfect . It actually becomes part of the Chinese bearing industry multinational chain, the joint venture or wholly-owned enterprises as a workshop multinational Bearing Company , which is a serious challenge to China's bearing industry development. One coping strategy : focus on win-win cooperation in the development of China as the bearing industry , especially to key enterprises have developed rapidly in the existing basis , should help the environment in the world of economic globalization, take full advantage of international capital , the introduction of advanced , engage regarded as a positive development strategies such as joint ventures , especially in our large enterprise groups to release ideas in this regard , will weave themselves into multinational bearing the company's production chain, it is necessary also feasible to accelerate their development . Bearing in joint ventures with multinational companies should pay attention to the following questions : ( 1 ) to choose a good partner ; ( 2 ) should pay attention to the ownership structure of the design ; ( 3 ) to reach the market for such cooperation to develop new ; ( 4 ) to protect their intellectual property and their own brand ; ( 5 ) have to deal with unexpected changes in strategy. If you pay attention to the above points , the two sides cooperate in good faith , we can achieve complementary advantages, resource sharing and win-win. Coping strategies of the two: the implementation of "competing strategies ," "competing strategy " or " strategic alliance" is a product of the modern enterprise competition . In the 1960s , the Japanese established a strategic alliance bearings , coordinated by the Association regions and price , to avoid disruption in the international battle to safeguard the interests of the enterprise . U.S. Timken and Torrington merger, complementary advantages, making 2003 the amount increased by 49 % to $ 3.8 billion . One of the status quo of China's bearing industry is many enterprises , most enterprises small, repeated construction , competitiveness is not strong, weak anti-risk ability . In particular, efforts to meet the challenges of our business is still in the way of individual combat , but also the lack of a strong strategic awareness alliance. To change this situation , the industry has made to cultivate large conglomerates and strategic measures little giant enterprises , making it the backbone of the bearing industry (or backbone ) , and in order to promote the development of the industry . Years of practice illustrate the measures proposed in this strategy is correct and has made gratifying achievements , but also appeared in practice joint reorganization and merger of the new situation of "competing strategy " or " strategic alliance" to explore some have produced positive results, but the pace is not great. In face severe challenges , competitive strategy has transformed the new situation , the bearing industry to actively explore the implementation of measures "competing strategy " or " strategic alliance" . First, the alliance between domestic conglomerates . It is understood that several major bearing companies in the industry groups, companies , facing tough challenges situation is studying alliance issues. Second, the alliance giant conglomerates and small businesses . We understand that many private , private enterprises have the desire and conglomerates Union. Third, the Alliance of Small Giants companies and distinctive specialization of enterprises.
Three coping strategies : strong casting brand
Forming brand is the accumulation of long-term work experience is a gradual development , innovation, and improve the process , but is the result of social practice , to obtain the result of market credibility . So a brand, not only is the quality , but it is also a manifestation of innovation and development capabilities, economies of scale, economic efficiency, market share and business management and after sales service and so on.
In recent years , the State Council and relevant departments have included the implementation of brand strategy on the agenda , striving to promote a number of world-class brand . Development of China's bearing industry Although concern to today 's world bearing industry , but our trademarks and brand is still relatively weak. China's bearing industry development strategy goal is to provide the world bearing power forward , but there are no few -known in the world -renowned trademarks and brands want to enter the world bearing power is also difficult. Therefore, the implementation of brand strategy , brand and striving for effect , we are bearing industry, especially large conglomerates and small giant enterprises should attach great importance to the issue.
Three coping strategies : strong casting brand
Forming brand is the accumulation of long-term work experience is a gradual development , innovation, and improve the process , but is the result of social practice , to obtain the result of market credibility . So a brand, not only is the quality , but it is also a manifestation of innovation and development capabilities, economies of scale, economic efficiency, market share and business management and after sales service and so on.
In recent years , the State Council and relevant departments have included the implementation of brand strategy on the agenda , striving to promote a number of world-class brand . Development of China's bearing industry Although concern to today 's world bearing industry , but our trademarks and brand is still relatively weak. China's bearing industry development strategy goal is to provide the world bearing power forward , but there are no few -known in the world -renowned trademarks and brands want to enter the world bearing power is also difficult. Therefore, the implementation of brand strategy , brand and striving for effect , we are bearing industry, especially large conglomerates and small giant enterprises should attach great importance to the issue.
